Toyota's Biggest Sales Event Of The Year Is In Trouble - CarBuzz

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When the crisis first began, Toyota was in a good position thanks to its chip stockpiles, which have since dwindled. Toyota's senior vice president for operations, Jack Hollis, told Automotive News that he's "optimistic the inventory situation will start to change for the better. With a little luck, December will be the turning point, and while we don't want to over-promise, it may allow us to carry forward much of our marketing and creative as planned."

Still, dealers nationwide remain concerned. Finishing their sales years with these two events is crucial to their bottom lines. New vehicles are still available, but the normal 15 to 30-day supply is now more like 10 to 12 days.

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