Data agency says there was a reduction in the number of promotions during lockdown
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25 October 2020 - 17:03
SA consumers are skilled bargain hunters and up to a third of fast-moving consumer goods are sold on special offer, but this can lead to losses for retailers.
Nielsen, a global data agency, says promotional culture has changed during lockdown, with April and May reporting a reduction in the number of promotions locally and globally.
Retailers urged to tweak sales promotion culture to stay ahead of SA’s skilled bargain hunters - Business Day
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