In fact, when companies speak of communication, they’re nearly always referring to external audiences, forgetting the critical importance of reaching out internally, too. Take the example I described. The sales team was going to be responsible for handling the responses the promotion generated, so at the very least, they should have been educated on its mechanics and goals. But if the marketing director had taken the time to develop an effective internal communications effort, she could have ensured they’d become eager participants instead of skeptical and feeling left out.
Are You Forgetting Your Most Important Audience? - Inside INdiana Business
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