Women in Auto Care announces 2020 Automotive Communications Award winners - Tire Business

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BETHESDA, Md. — Women in Auto Care (WiAC), a community of the Auto Care Association, recently named winners of its 2020 Automotive Communications Award across 35 categories in both business-to-business and business-to-consumer markets throughout the auto care industry.

The submissions were judged by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).

"The use of effective marketing and communications is more important now than ever," Jacki Lutz, committee member, Women in Auto Care, said.

"It is so vital that we recognize the companies communicating effectively in order to show the impact that good marketing can have on the industry. Winning these awards means these companies are doing something right that we can all learn from."

A portion of the proceeds from each submission goes towards providing scholarships to women entering the automotive aftermarket industry.

Business-to-Business Categories and Winners:

Best Ad Campaign to Distribution/ Retail Audience: Continental Americas — Continental Autodiagnos Ad Campaign;
Best Ad Campaign to Technician/Repair Audience: DRiV Inc. — Walker Way Campaign;
Best Ad (to Either Distribution/ Retail or Technician/ Repair Audience): Raybestos — Ultimate Stopping Power Ad;
Training Communications: DRiV Inc. — Garage Gurus Mobile Automotive Training Center;
Article/ Blog/ Content Piece – Technical: DRiV Inc. — Monroe Conversion Kit Servicegram;
Article/ Blog/ Content Piece - General Market/Special Interest: EasyCare — EasyCare Dealer Blog;
Newsletter: DRiV Inc. — Customer Specific Monthly Newsletters;
Logo Design/ Usage: GWC — GWC Logo;
Website: ADVICS/ MBE Group — ADVICS Website;
Promotional Goods, Gear, Marketing Collateral: Snap-On Tools/ Traction Factory — Tiny Ratchet;
Special Promotion and/or Promotional Event: NAPA AutoCare — NAPA AutoCare Virtual Conference;
Trade Show Booth: Brake Parts Inc/ Raybestos — Brake Parts Inc AAPEX Booth;
Best App for Mobile Device: KYB — 3 Minute Mile Road Test App;
Use of Video – Technical: DRiV Inc. — Fel-Pro PermaDryPlus Technology Animation;
Use of Video - General Market/Special Interest: Snap-On Tools/ Traction Factory — Kick-Off Anthem; and
Best 360-Degree Marketing Campaign: DRiV Inc. — MOOG Problem Solver Technologies Campaign

Business-to-Consumer Categories and Winners:

Television Commercial(s): AutoNetTV Media Inc. — TV Commercial Templates;
Print Ad: Pep Boys — Marketing Team, Fleet Ad;
Digital Display Ad: AutoNetTV Media Inc. — Digital Display Ads;
Direct Mail Piece, Brochure, Booklets, Handout: AutoNetTV Media Inc. — Evergreen Car Care Brochure;
Article/ Blog/ Content Piece: DRiV Inc. — Wagner Brake Pad Buying Guide;
Video: Topel's Service Center — In This Together;
Repair Facility/ Store Customer Promotion: NAPA AutoCare — First Responders Oil Change Offer;
Consumer/ Community event: Pep Boys — Marketing Team, Keys to Progress;
Best Billboard: Pep Boys — Marketing Team, Red Door;
Website: DRiV Inc. — New Garagegurus.tech Site and LMS System;
Website (Specifically for Independent Repair Shops): NAPA AutoCare — NAPA AutoCare Website for Consumers;
Social Media Campaign: Pep Boys — Marketing Team, Tech of the Year;
Social Media Campaign (Specifically for Independent Repair Shops): Robert Bosch L.L.C. — Social Media Campaign for Independent Repair Shops;
Media Outreach to Non-English Speaking Audiences: Bosch + Bailey Lauerman — No Rain Checks Wiper Campaign;
Radio or Podcast: Pep Boys — Marketing Team, Reconnect Radio;
Outreach to Female Audience: Ziebart International Corp. — Z-Moms Campaign;
Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market): Pep Boys — Marketing Team, Summer Road Trip Campaign
Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising): NAPA AutoCare — NAPA Believes in ALL Heroes Shirts
Best 360-Degree Marketing Campaign: Bosch + Bailey Lauerman — No Rain Checks Wiper CampaignAugust 2020