LA CROSSE, Wis. (WXOW) - Morrie's Auto Group announced Friday that they are purchasing the Brenengen Auto Group.
Brenengen has six locations in the area in Onalaska, West Salem, Sparta, and Tomah.
They represent such brands as Chevrolet, Buick, Cadillac, Ford, Chrysler, Dodge, Jeep, RAM, and Kia.
Morrie's has dealerships in both Wisconsin and Minnesota.
“We are thrilled to add Brenengen Auto Group to the Morrie’s family,” said Lance Iserman, CEO of Morrie’s in a statement. “Brenengen is a natural complement to our existing business based on similar values rooted in a no-haggle, best-price purchase approach, a focus on customer relationships, and strong community partnerships in their overall philosophy. We are excited about the opportunity to work with Don and the existing Brenengen team to continue to grow the business and realize benefits for our collective customers, employees and brand partners.”
Don Brenengen said in the same statement, “We are confident in our decision to join Lance and the Morrie’s team, with our shared commitment to innovation, passion for customer service and community involvement. Morrie’s invaluable industry knowledge will create significant growth opportunities for our employees and an increasingly superior experience for our customers. We look forward to working as part of the Morrie’s team to further build the combined company’s presence as a market leader in Wisconsin.”
Brenengen Auto Group began in 1991. They currently have more than 300 employees at their six locations.
Brenengen is also active in the community including the Boys & Girls Club in West Salem.
They are also a sponsor of WXOW's Tools For Schools Award.
Brenengen Auto Group sold to Morrie's - WXOW.com
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