Retailers already struggling with promotional strategy challenges faced dire straits when COVID-19 suddenly disrupted the marketplace and shifted customers’ shopping behaviors. The pandemic heightened longstanding obstacles, and brands struggling to revamp legacy backend technologies were often slow to react as new sales channels sprouted, mobile commerce cemented its place in the ecosystem and the influence of social networks grew in importance.
Marketers quickly discovered their ability to adapt was hindered by outdated promotion architectures, disparate promotion solutions across sales channels and an inability to deploy complex, targeted promotions that would best resonate with shoppers. Overcoming these obstacles calls for a new strategy, one that’s built on next-generation capabilities and a more flexible, scalable architecture.
Check out this white paper for a deep dive into how to deliver successful promotions across channels. You’ll learn how to:
- Create unified promotions across multiple channels;
- Use complex campaigns to drive sales and satisfaction;
- Deliver promotional messages at the perfect time; and
- Future-proof your promotional operations.
How Agile Is Your Promotional Strategy? Customer Behavior Shifts Require Flexibility, Personalization - Retail TouchPoints
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